When you are attempting experimentation you should only change one variable. This is true not only in science but also in art. I learned early on that when creative ideas are combined they make the overall unrecognizable to a point that it lost its appeal. You need to approach a recognizable pattern so that people will know that it is a proven good and not react with the evolutionary fear of the unknown.
This is why to be a successful artistic experimenter you need to be well accomplished in the non experimental aspects to an almost greater extent.
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